Creative Solutions with Shane Fozard

Creativity through the lens of a Creative Hypnotic Entrepreneur 

"Being creative to me is having a growth mindset. A mindset of possibilities."

For more than 15 years, Shane Fozard has taught hypnotherapy, NLP, and advanced communication through the Australian Success Academy, training over 10,000 people across 18 countries, change habits, build businesses, and develop stronger leadership. His work centres on creating the mental states where learning and growth become lasting, rather than fleeting.

That expertise grew out of a personal turning point. In his early thirties, Shane was working in corporate sales and operations, drinking and smoking heavily, and wondering why nothing felt right. He signed up for a hypnosis course with low expectations and walked out without his addictions, carrying what felt like the instruction manual for his own mind. From there, he built a hypnotherapy practice and went on to train others, travelling the country with his partner to teach rooms of people how to apply the tools of personal change in their lives and work.

Booknotic grew out of that same curiosity. While reading Cal Newport’s Deep Work, Shane began wondering what would happen if he did “deep work” on the book itself, distilling the key ideas, then recording them into a short hypnosis track. Friends he shared it with asked for more. Over time, those experiments became Booknotic: 20-minute hypnotic audio sessions based on bestselling books. Each one is built from Shane’s own highlighted pages and turned into hypnotic metaphors and memory cues, designed not just to skim information but to absorb it.

Unlike summary apps, Booknotic was born out of real practice; handwritten notes, spoken word, and the disciplines of hypnosis and neuroscience. Today, Shane uses it to explore how people can learn in ways that fit into real lives, whether that means a professional who hasn’t opened a book in a year, or a parent listening in the quiet half-hour before the family wakes.

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