Sustaining Creativity Podcast

Creative Agility with Adelia Schleusz

Season 1 Episode 327

Creativity through the Founder and Creative Director of What If LAB

"There is simply being human.....innate creativity. And then we have to keep exercising the brain."

Adelia C. Schleusz has always been a curious and creative to the core, with her eyes always on the horizon. This passion fueled her ‘curated’ career journey, and years of professional experience in commercial design, arts, research, behavioral psychology and sensory design. Schleusz is the Founder of What If LAB, LLC and is a licensed and registered interior designer which provides creative consultancy and future foresight at the intersection of interior environments and experiences, strategy, and science.

Schleusz is industry recognized as a highly creative leader delivering exceptional and award-winning commercial interior design and has received numerous accolades, including the Interior Design 2023 HiP award, celebrating the “most innovative people in the commercial design industry” and recently awarded the IIDA 2025 Kimball International Makers of a Better Future Fund.

She leads creative direction and strategy at multiple scales of thinking. Her positive, energetic, and humble spirit is infectious creating a culture of curiosity, empowerment, and creative agility. She sees critical value of bringing together multifaceted thinkers, expertise, and multidimensional team members to be the engines of innovation.  

The ‘what if’ has always fascinated her throughout her life and career journey. This question provides fuel to her approach as she continues to break down silos and assumptions with systems and futures thinking in the design process.


https://www.linkedin.com/in/adelia-c-schleusz-rid-ncidq-iida-195b116/

https://whatif-lab.com/

https://www.instagram.com/adeliapcs/

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